For this multi-piece project, I first created a typeface. I then experimented with that typeface in terms of forms, scale, and relationship to other letterforms. Through this experimentation, I began to think of the typeface in a usable way and how it could express the identity of a brand. I then created assets to further build out that brand identity using the typeface in conjunction with some of the experimental elements that had been developed earlier.
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/976a1a72-9a4c-42e9-9964-2e60b22b5cf0_rw_1920.jpg?h=827e0f5ffcdf3b5f196a5dfa2a9d5081)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/9b3268ab-5a22-4643-bdaa-bb6b2d842cf3_rw_1920.jpg?h=eca59af5da5730087eaefc897e22869b)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/8716a174-b550-44d5-9b4a-8900d0dc35eb_rw_1920.jpg?h=73b2919b11c06012f7b58d67b6e81f46)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/2c395118-6235-42c0-9b21-29345cb190d1_rw_1920.jpg?h=d0566141ad166e417054321a895abddd)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/97497501-17ad-4f94-aed2-f43e0ec305f9_rw_1920.jpg?h=3b02bf8a4a4c92545999fc3d341b4181)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/30613923-af81-4e1e-87a3-7258512b0d29_rw_1920.jpg?h=638c391f31058e359e3753562c1487c9)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/9ceac0af-8250-4a74-99dd-f2dc792724fc_rw_1920.jpg?h=4b06d7579e248d5dc279bebbcf748e4c)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/9532df3b-54c1-46cc-a842-cab5b3f07760_rw_1920.jpg?h=f3c657cc039203e862d75ee54fcd53bd)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/bb490f4a-81d7-40ba-8bc4-2c44e3a9e6d2_rw_1920.jpg?h=131ff9a57f0755c0b881176162e7c7ea)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/ff4285a0-2780-4606-bfbb-6937ce691127_rw_1920.jpg?h=aff84552784d7ef8f6846cd18d498dcc)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/c2726dee-7881-46cd-9761-172dc572662b_rw_1920.jpg?h=aeb16f415b0f31cdecfdee641bb93836)