New Leaf is an online plant store that caters to people who love plants, but can't seem to keep them alive. The company provides recommendations and follow-up support for their customers based off of their skill level, home setting, and other factors. With this brand strategy, I wanted to show the open friendliness of the company and show the bright hope of new growth.
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/ace881a9-e8dc-4a23-9f6c-aa284229847f_rw_3840.jpg?h=3c8033e43a3a1564db6c08c8659256a8)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/4572f26d-ca40-441a-96d6-fa50fb00caee_rw_3840.jpg?h=cc0c6b852d0e4a53e381184bfc224148)
![](https://cdn.myportfolio.com/ad37b3ca-501c-4d00-a60a-e80e03b1d058/9f65033f-6b1a-46a3-86aa-80d64eddb609_rw_3840.jpg?h=650502fc752efefa6b25feaff59b9967)