This is a concept for a hypothetical rebrand of the Appalachian Trail Conservancy (ATC). The ATC is a non-profit organization that educates the public on safety in the outdoors as well as supporting community outreach, environmental conservation, and sustainable use of the Appalachian Trail Corridor that stretches from Georgia to Maine. With this brand strategy, I wanted to show the strength and longevity that the ATC is working to create for the trail and surrounding communities. 
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